10 Years, 5 Reflections and 1 Big Thank You
Edda Hamar Edda Hamar

10 Years, 5 Reflections and 1 Big Thank You

Today marks 10 years since the very first Undress show. 

And today marks the day we close our doors. 

On the 15th of October, 2011, we showcased a handful of local Brisbane designers in the Wilson carpark above Chinatown, Fortitude Valley (Brisbane). We recruited backpackers from Gumtree to be our models, secured a liquor license hours before doors opened and had no idea that 400 people were about to queue up and attend our first show. 

Read More
The Fast and the Fossil Fuelled
Edda Hamar Edda Hamar

The Fast and the Fossil Fuelled

When two worlds collide: Fashion and the climate crisis.

Do our clothes have a connection to rising sea levels? Yes, unfortunately they do. While each individual piece of clothing has a small footprint on the planet, when we add it up, we get a much bigger footprint. A footprint that ranks as the fourth largest CO2 emitter in the world.

Read More
Greenwashing to the top
Edda Hamar Edda Hamar

Greenwashing to the top

Celebrating a commitment to sustainability is common place for fast fashion. But it can be misleading. Pouring millions into advertising after ticking one green box and ignoring glaring environmental concerns around the rest of the business? This is calledgreenwashing.

Read More